I would say that depends on how access is to your basement and what the area looks like. I personally think a walk-in pantry is a huge selling point and a space that is extremely valuable. But I also really enjoy our upstairs laundry room. Personally, I was completely uninterested in homes where the laundry was part of the guest bath. I might feel the same turn-off if it was right in the kitchen.
There is also the cost of plumbing and electrical as well as venting you need to consider.
I would try to make the basement area where you do laundry exceptionally clean and well-lit. We had a basement laundry in one home that was just an overall unpleasant place to be. We remodeled the space for about $300 and the buyer said it was a selling point for our home.
We painted EVERYTHING - the rafters, the concrete walls, and the concrete floors. That really took care of that musty basement smell and there wasnt a cobweb in sight. Having a paint sprayer was a real bonus. Beware of stark white or dark colors. Make it fun and airy. I remember the white we used was SherwinWilliams Casa Blanca. We accented with accessories that were light green and a little orange and blue.
We painted pegboard and hung it over furring strips on the unfinished walls instead of drywall. I installed hooks to hold buckets and baskets to hold my supplies and a rod to hang up clothes. It was also a great place to store tools, etc. We already had a white melamine storage armoir that we put in there and added clothes hampers and an area rug. We considered installing a fold-down ironing board but didnt get that far. An important part was we pulled out the one flourescent light and installed track lighting. It transformed it from a dark damp space to a really cool and hip corner of the basement.