Possible to Start Organic/veggie Food Business in a Non Veggie Organic Area?

Updated on December 27, 2011
E.W. asks from Fresno, CA
4 answers

Hello, I'm new here and I was looking for opinions about my business idea. Im from northern California where people are and have been very food conscious. I've been eating whole foods, organic, and veggie vegan friendly for 12 years. I love, love, love to cook and I really wish I could incorporate my love for cooking and my passion for eating healthy into a business. The problem is I live in a small town that is so small the biggest franchise restaurant is dennys, there's a large migrant field worker population here, and the majority of restaurants are Mexican.

Still, I know that even here there has to be a small demand for healthy GOOD tasting food. Most of the towns residents all complain about the lack of good places to eat. When I spoke to my father about the idea he said, it wouldn't fly. Not alot of people are educated enough to know why they should eat better. And, he said keep in mind food is rooted deep in your culture so you'll eat what you grew up on. But my idea isn't to open up a diner selling wheatgrass and tofu wraps but rather offer an alternative to the fast food junk offered in town. For example there's no good place to get a good home made sandwich. The only choices here would be subway or quiznos. I would also like to have home made desserts which is something else that can't be found here. So knowing a little about the market is it even dreamable to open a very small whole in the wall? Or home bakery even?

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L.S.

answers from San Diego on

I think it is great that you would like to open a small restaurant or bakery in your town. Nice idea you have. I think starting out very small (4 -6 tables) is wise because remember you need to rent a small space to start most likely. My thoughts are these. Do your research. I think anyone would like to eat better with fresh homemade natural/organic products but it better be worth their while as far what they are willing to pay or can afford. I would look at all the restaurants in town (even the Mexican ones) and look at what their price points are for meals. Ask questions. i.e. what is your best selling plate, when is your busiest time of the day, do you have daily specials. Observe who is at these restaurants, laborers, families etc. You may find that it isn't feasible for you to offer a quality product in the market you are in mainly because of economics. As far as marketing, I think you said it all with the words "Homemade" "A place called home". I'm sure anyone would like to go to a place they feel welcome whoever they are. Good luck. I hope it works out for you.

1 mom found this helpful

J.W.

answers from St. Louis on

Do you have a Panera in the area because that is pretty much what they sell. Baked goods, fresh sandwiches and coffee drinks. Most of what goes into their products are organic.

N.N.

answers from Detroit on

Go for it while educating them! create a web site and flyers full of info. Be the first before someone else does it... Good luck.

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R.K.

answers from Appleton on

I don't know the steps you need to take but in order for a garden to be considered organic you need to be certified. I believe you have to grow your products for 5 years without the use of chemicals to be certified. I would contact the Department of Agriculture for more info.

Here in Wisconsin you have to have a license for a commerical kitchen and follow sanitary guidlines to sell anything prepared at home. Contact your local Health Department for details.

Look around for Farmers Markets or Street Markets to sell your products. You could also inquire at small locally owned grocery stores to find a market.

Remember just because no one does it ---- That does mean there isn't a market for your idea. It's all about marketing. Think pet rocks -- who would buy a rock to sit on a shelf and consider it a pet? But millions of people bought them several years ago.

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