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16 answers

Holiday Event Before or After the Actual Holiday?

One of our local schools puts on a Haunted House fundraiser every year. It is a BIG tradition in our town, they hardly need to advertise anymore. They usually clear $30,000+. Halloween is on a Thursday this year. They are trying to decide if they do it the weekend before or the weekend after? Teens and college kids are the main target audience. What do you think, would they have less turn out 2 days after Halloween?