A.M.
It's not a that bad at all. They drop fish parts into the water (dead fish parts -- like fish tails, heads, etc), but you really can't tell what it is ... I think it's been frozen or something b/c the food really wasn't that recognizable. The sharks just swim around in circles and quickly snap it up. Entertaining to see, really. So don't worry -- they don't feed them live fish or anything. There's no blood involved at all.
After all, this is the food chain. Use it as an educational opportunity to teach them about the "circle of life."
oh I meant to add: get there early to grab a seat , especially if you're going at a popular time (weekends). The shark feedings are really popular and it can get crowded in that tunnel.