I also use the Animal Parade vitamins from Nature's Plus for my son. We use a lot of the Nature's Plus vitamins- I take their Ultra II One-A-Day Daily vitamins for myself. They offer all different great children's vitamins. The Animal Parade children's daily vitamins are a multivitamin & mineral supplement with whole food concentrates, free from artificial colors and preservatives, free from common allergens (yeast, wheat, soy, and milk), gluten free, and vegetarian. These chewables are a variety of animal shapes with natural fruity flavors. I won't give my son any gummy vitamins either. I've heard that gummy fruit snacks leave stuff behind even after brushing. I guess that's a whole other subject to discuss, but I don't want to take the risk. My son is almost 7 and has already had several cavities even though he doesn't eat much candy or sweets and drinks mostly water and some 100% juice added to water. Anyway, he also takes their Kid Greenz supplement every day. He doesn't like many vegetables, so I wanna make sure he's getting good stuff. He's also taken their calcium supplement(I haven't seen this in a while, I wonder if they still sell it), their brain health one(I forget what it's called- I guess I need some for myself!) and their immune booster(these ones aren't so tasty, but my son loves the rest). They're good, quality vitamins, and I love that they put whole food concentrates in them.