Help Me Come up with a Company Message

Updated on March 15, 2013
V.K. asks from Chisago City, MN
6 answers

I am creating some business cards for my photography business. There is a line for a "company message". I need help!!!

My business name is Embracing Grace Photography

I was thinking something like... Embrace The Graceful Moments

Can anyone come up with something cuter?

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C.J.

answers from Dallas on

Don't get cutsie - This is prime real estate to help you sell your service to someone. Define in real people words what you do:)

Use this section to provide more details on the type of photography:
Specializing in Children, Family and Pets
Family - Newborn - On location
Weddings - Engagement-Newborn
Capturing Family Milestones from Birth and Beyond
Professional Head shots and business events

ETC.
Good luck. I love the name. sounds like someone holding a baby - sweet.

6 moms found this helpful
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☆.A.

answers from Pittsburgh on

"Capturing life's special moments."

"Preserving life's precious memories"

"Capturing memorable moments"

"Specializing in child photography" (or whatever concentration you choose)

Don't repeat the name of you business in the company message!
Good luck!

2 moms found this helpful

D.B.

answers from Boston on

Why not use a service like "Headline Hotline" that connects you with true advertising professionals? You can also use a pro to help you do your business cards so they don't look like the standard template cards from VistaPrint or other similar companies - honestly, everything looks the same from those places. You can have a place like that do the printing, but start with a better design.

You also should have a good website because business cards aren't going to develop your business. Again, an ad pro can help you. Do not just go to a graphic artist - they can make things look pretty, but you are looking to create a message to help distinguish you from the many other photographers out there. You need good marketing help for that, and that means advertising copywriting and art direction - that is NOT the same as a graphic artist who can design a logo or stationery, but not an ad MESSAGE to set you apart from the others.

You have to be willing to spend a little money, but it's a great investment if you do it right. I know a ton of people in the ad business, and you would be surprised at the expertise you can get from using a GOOD freelancer with a track record.

Offhand, I think most ad professionals would say that the "graceful" idea appeals to some people, but it probably doesn't encompass all that you are able to do. Don't sell yourself short.

1 mom found this helpful
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S.H.

answers from St. Louis on

while I appreciate the message behind your words, they do feel a little repetitive.

Love the name of your company! What about:

"For the Graceful Moments in Your Life"
"Finding Grace in Each Moment of Your Life"

Hope this helps! I'm leaning more toward "grace" than "cute"....

1 mom found this helpful
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T.H.

answers from Kansas City on

I do think Christy has a point. If possible, I would try to do both...add a slogan type message and then below it be more specific about your photography.

I think I like Sue's suggestion of "for the graceful moments in your life" or even capturing your life's most graceful moments, but I also agree to not be too repetitive in your slogan with your business's name.

1 mom found this helpful
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C.R.

answers from Omaha on

In Every Picture, A Grace Worth Embracing

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