D.B.
Research, research, research!
The worst thing you can do is come up with some cute name, plaster is all over your pages and your products/invoices/collateral materials and then find out someone else is using it. Search domain names too. A cease & desist order is expensive, and so is renaming a business you've tried to launch. And basic research would have told you that Sugar Babies means something totally different than the cute name your grandfather gave you.
After decades in advertising, my husband will tell you that a company name is far less important than a marketing plan and good advertising to your niche market. A good name won't sell a poor product or a good product that's underexposed. You should look into ways to get your bows to stand out - Etsy is fine but it is super crowded with hundreds of crafters.
You might look into some small, privately owned (non-chain) children's stores near you, including resale shops which sometimes carry some new items. There will be a lot of gift and craft fairs in November and early December too - look into building up a big inventory and getting into some of them for good exposure. You need a big inventory because you need to look like a bigger company than you are right now, and because you cannot leave these fairs early even if you run out of most of you products. They don't like vendors leaving in the middle of a fair.
