We watch PBS, nick jr and disney jr, neither of them have commercials on our cable company which is why I'll allow those channels only. We limit the amount of tv time but there are a few really cute shows on each channel that my 4 y/o likes. Depending on what time of the day it is we can always find 1 show to watch while Mommy preps dinner, gives the baby a bath, makes a quick call, etc. I too do not want adult directed commercials bombarding my daughter with society's standards of beautiful or sexy. My daughter's are beautiful people, inside and out....they really are just too adorable but hey I'm a smidge biased ;) We want our girls to not conform to what others think they should look like but rather be comfortable in their own skin. Nor do I want them judging other people based on their looks rather than their actions. At four my daughter doesn't need to know what "sexy" is nor should I have to feel compelled to explain as I do with everything she asks. Of course I tell my girls they are beautiful, but I also tell them "that was really a beautiful thing you just did for your baby sister, you have a beautiful heart, that's what makes you such a beautiful person."