I have three children, and none of them will have any funds to get them to college. At least from us.
My husband and I are planning and saving for retirement. When colleges and universities look at the "family portion" of what they can expect for tuition, they do not look at retirement accounts. The DO look at the college savings accounts, and therefore reduce the amount of scholarships and grants that your child would be eligible for.
We do not want to be a burden on our children, so we are planning to take care of our retirement first. Also, when you can put something away now, with the miracles of compound interest, that can increase dramatically by the time you retire.
Because I love my children deeply, I do not want to be a financial drain on them when I am older. I would much rather have them go into debt getting an education, which will be a finite debt, than having to care for my husband and me, which could drag on for years, and years, and years.