G.B.
The TV comes on when they come home and it goes off when they go to bed. Do they sit that whole time watching it? Not normally. They eat, get on the computer, play outside, ride their bikes, go to piano, tumbling, dance, and more.
But the TV is on all the time on Nick or Disney or something else like Castle on TNT.
I found that my friends that limit their kids TV time are raising zombies. When these zombies come in a place where there is TV they stand and stare with their mouths open and drool drips out. They are so mesmerized by TV since they don't get much that they stop functioning completely and sit and sit and sit until they leave.
These kids don't do that. They can go to a friends house and if the TV is on they hardly notice, they go play and have fun and the TV is background noise. The do sit and watch the occasional cartoon segment but as soon as a commercial comes on they are gone and don't remember to come back and finish the episode.
I like watching TV, I'm watching TV right now while I'm on the internet. I'm watching Bones. I was watching Property brothers before that. I have the TV on all the time too.
I don't see any reason to limit TV and make it more desirable. Having as much of it as they want makes it less wanted.